The expectation by one person, group, or firm of ethical behavior, morally right decisions and actions based upon ethical principles of analysis on the part of the other person or party in an exchange, may be referred to as trust. Studies suggest that a high level of attention to the development and sustainability of trust is required for ensuring successful business transactions and cooperative work . Trust may also be based upon the rational appraisal of a partner's reliability and competence, and upon feelings of concern and attraction . These factors may help to reduce awkwardness, complexity and uncertainty in social interactions and, therefore, make the collaboration effective.

 

 

       Trust and interpersonal relationships are seen as essential for understanding the role of communication media in collaborative work. Collaboration is seen as most effective and rewarding when the participants trust each other. It is suggested in a previous study that there are two types of activities: cognitive and emotional faculties must be established for developing trust. Cognitive-oriented activities may convey competence and reliability, and thereby increase confidence that a task will be successfully completed. Emotion-oriented activities may create an emotional bond, and help decrease fears of exploitation and increase feelings of mutual support for building trust.

 

Four critical things to remeber when devloping virtual teamwork:

 

(1) understanding the need to collaborate

 

(2) user understanding of the use and utility of the business for supporting collaboration;

 

(3) appropriate support for the adoption, implementation, and post-implementation phase

 

(4) an organizational culture for supporting collaboration